Jay Luikart

Enthusiast
DISC Type : i

Chief Operating Officer at Kettle & Fire

Broomfield, Colorado, United States

Overview

Jay has no verified overview

Personality Overview

Consensus Focused

Optimistic

Story Driven

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Jay has no verified topics they care about

Media Appearances

Jay has no verified media appearances

Work History

12-2025
Chief Operating Officer at Kettle & Fire
7-2025 - 11-2025
Board Member at Lolli & Pops
4-2025 - 11-2025
Chief Operating Officer at Ampersand Brands
4-2024 - 3-2025
Chief Supply Chain Officer at Horizon Organic
1-2023 - 4-2024
Head of Operations / VP of Supply Chain - Horizon Organic at Danone

Education

2011 - 2013
Executive MBA from UMN Carlson School of Management
1997 - 2001
BS from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 24 Location : Broomfield, Colorado, United States Job Level : Leadership Designation : Chief Operating Officer at Kettle & Fire
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Jay

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Jay take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Jay

Personality Compatibility


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