Jay Ruskey

Critic
DISC Type : C

Co-Founder and CEO at Frinj Coffee, Inc.

Goleta, California, United States

Overview

Jay Ruskey is the CEO of Frinj Coffee and founder of Good Land Organics, where he pioneered the first commercial coffee farm in the continental U. S. An expert in subtropical and exotic fruit farming for over 25 years, he is dedicated to establishing Southern California as a premier specialty coffee region through innovative, organic, and sustainable agricultural practices.

Jays interest in sustainable agriculture began at age 17 and evolved into a passion for crop diversification and layered agriculture systems, interplanting coffee with crops like avocados and passionfruit. He enjoys sharing his knowledge by providing farm tours and helping other farmers adopt new, resilient crops and growing techniques.

He has successfully cultivated dozens of exotic fruit species that were previously thought impossible to grow in Californias climate.

Personality Overview

Negotiator

Critic

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

California Coffee
He is a pioneer in the California coffee movement, with a stated goal to make the region the next specialty coffee capital of the world.
Sustainable Agriculture
His farm, Good Land Organics, is CCOF-certified. He advocates for layered agriculture (agroforestry) to improve resilience, soil health, and water conservation.
Crop Innovation
He has extensive experience with plant research trials and cultivates rare and exotic fruits, constantly experimenting to find new, viable crops for his region.

Media Appearances

Jay has no verified media appearances

Work History

Co-Founder and CEO at Frinj Coffee, Inc.
10-1991
Owner at Good Land Organics (CCOF Certified)

Education

1990 - 1995
Bachelor of Science from California Polytechnic State University-San Luis Obispo

More Information

Social Presence :

Prographics :

Exp : 34 Location : Goleta, California, United States Job Level : Leadership Designation : Co-Founder and CEO at Frinj Coffee, Inc.
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jay

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jay take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jay

Personality Compatibility


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