Jay Ruskey in

Jay Ruskey

Critic · DISC type C
Co-Founder and CEO at Frinj Coffee, Inc.
📍 Goleta, California, United States

Jay Ruskey is the CEO of Frinj Coffee and founder of Good Land Organics, where he pioneered the first commercial coffee farm in the continental U. S. An expert in subtropical and exotic fruit farming for over 25 years, he is dedicated to establishing Southern California as a premier specialty coffee region through innovative, organic, and sustainable agricultural practices.

Jays interest in sustainable agriculture began at age 17 and evolved into a passion for crop diversification and layered agriculture systems, interplanting coffee with crops like avocados and passionfruit. He enjoys sharing his knowledge by providing farm tours and helping other farmers adopt new, resilient crops and growing techniques.

He has successfully cultivated dozens of exotic fruit species that were previously thought impossible to grow in Californias climate.

Read the full overview →
Experience
34 Years
Current Role
Co-Founder and CEO
Job Level
Leadership
Location
Goleta, California, United States
Personality Overview

How Jay shows up

Negotiator
Critic
ROI Driven

They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Priorities

Topics Jay cares about

California Coffee
He is a pioneer in the California coffee movement, with a stated goal to make the region the next specialty coffee capital of the world.
Sustainable Agriculture
His farm, Good Land Organics, is CCOF-certified. He advocates for layered agriculture (agroforestry) to improve resilience, soil health, and water conservation.
+5 more topics Login to view topics
Career

Work history

Co-Founder and CEO
Frinj Coffee, Inc.
10-1991
Owner
Good Land Organics (CCOF Certified)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1990 - 1995
Bachelor of Science
California Polytechnic State University-San Luis Obispo
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Jay. Free, 10 seconds.