Jay Snyder

Pioneer
DISC Type : dis

Sales Director at Azira

Dallas, Texas, United States

Overview

Jay Snyder is a Sales Director at Azira, focusing on the QSR and restaurant sectors with expertise in location intelligence and data-driven solutions. A graduate of Southern Methodist University, he has a strong background in market research and media sales, where colleagues describe him as personable and strategic.


He showed significant resilience by quickly securing a new leadership role after being impacted by a PE-driven reduction in force just six months into a previous position.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Location Intelligence
He recently rejoined the location intelligence space with Azira, highlighting it as a key area of his professional focus and expertise.
QSR & Restaurants
His current role at Azira involves leading sales efforts specifically for the QSR and Restaurant industries, making it a primary professional concern.
Data-Driven Hospitality
He actively promotes data tools for the hotel industry, such as Azira's Hotel Comparison Report, to help properties understand guests and identify growth opportunities.

Media Appearances

Jay has no verified media appearances

Work History

12-2025
Sales Director at Azira
5-2025 - 10-2025
Director of Sales at Siprocal
3-2022 - 4-2025
Senior Account Executive at GroundTruth
2-2020 - 8-2023
Head of Sales at Snyder Media, LLC
7-2019 - 1-2020
Business Development Director at Dynata

Education

2004 - 2008
BS from Southern Methodist University
2004 - 2008
Bachelor of Science from Southern Methodist University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : Sales Director at Azira
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jay

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They are generally fast movers and can take quick decisions
  • Can Jay take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jay

Personality Compatibility


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