Jay Truesdale

Observer
DISC Type : ic

Chief Executive Officer at TDI

United States

Overview

Jay Truesdale is the CEO of TDI, a strategic advisory firm specializing in geopolitical risk. A graduate of Stanford, Harvard, and the Fletcher School at Tufts, his career includes being CEO of Veracity Worldwide, a leader at McKinsey & Company, a US diplomat, and a US Navy officer, advising on global risk and crisis management.

His extensive public service includes roles as Chief of Staff at the US Embassy in Pakistan and Special Assistant to two Deputy Secretaries of State. Jay continues to serve as a US Navy reserve officer and is a former Fulbright Scholar, Boren Fellow, and Rotary Ambassadorial Scholar. He is married with four children.

Unique fact: He is a frequent keynote speaker on global affairs and speaks Russian, German, and French.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Geopolitical Risk
As CEO of TDI and former CEO of Veracity Worldwide, his career is focused on advising clients on geopolitical strategy, market intelligence, and compliance risk.
Corporate Crisis Management
During his time at McKinsey & Company, he was a leader on risk and crisis management topics for Fortune 500 companies across five continents.
US Foreign Policy
Served as a career Foreign Service Officer with diplomatic postings in Russia, Ukraine, and Pakistan, and as a special assistant to two Deputy Secretaries of State.

Media Appearances

Jay has no verified media appearances

Work History

Chief Executive Officer at TDI
Foreign Area Officer (RC) at US Navy
Chief Executive Officer at Veracity Worldwide
Associate Partner at McKinsey & Company
Foreign Service Officer at U.S. Department of State

Education

A.B. with honors from Stanford University
M.T.S. from Harvard University

More Information

Social Presence :

Prographics :

Exp : N/A Location : United States Job Level : Leadership Designation : Chief Executive Officer at TDI
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Insights For Selling To Jay

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jay is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Jay

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jay move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Jay take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Jay

Personality Compatibility


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