Jayanth R

Examiner
DISC Type : sc

Head of D2C at Bombay Shaving Company

Gurugram, Haryana, India

Overview

Jayanth leads the D2C business at Bombay Shaving Company, leveraging his expertise in P&L management and digital marketing. An alumnus of IIM Bangalore, he has a proven track record of doubling conversion rates, significantly improving ROAS, and cutting customer acquisition costs in half in his previous roles.

Beyond his professional life, Jayanth is an avid adventurer who enjoys backpacking and immersing himself in local cultures. He finds that the journey in business, much like in travel, is defined by the people you meet and the experiences you create. In college, he also volunteered for a rural outreach program.

He has a unique perspective that writing on LinkedIn is similar to running a D2C website, where the key is to keep the user hooked on the content.

Personality Overview

Late Adopter

Overcautious

Process Oriented

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

D2C Growth Strategy
As the Head of D2C, his focus is on P&L management, pricing, and scaling the direct-to-consumer business for Bombay Shaving Company.
Performance Marketing
He has hands-on experience improving ROAS by 1. 5x and reducing customer acquisition costs by 50% in a previous role.
Adventure Travel
He is passionate about planning his next backpacking adventure, swapping stories with fellow travelers, and immersing himself in local cultures.

Media Appearances

Jayanth has no verified media appearances

Work History

4-2024
Head of D2C at Bombay Shaving Company
10-2023 - 4-2024
Growth Marketing Manager at Bombay Shaving Company
6-2022 - 10-2023
LEAP associate at Colgate-Palmolive
11-2022 - 2-2023
Product Manager at Bombay Shaving Company
4-2021 - 6-2021
Summer Trainee at Marico Limited

Education

2020 - 2022
Post graduate program in management from Indian Institute of Management Bangalore
9-2021 - 12-2021
Exchange program from SGH Warsaw School of Economics
1-2017 - 5-2020
Bsc Applied Geology from Pondicherry University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Gurugram, Haryana, India Job Level : Mid-senior Designation : Head of D2C at Bombay Shaving Company

Interested in

Health & Outdoor

Backpacking, Travel, Backpacking

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Insights For Selling To Jayanth

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jayanth is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Jayanth

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Jayanth move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Jayanth take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Jayanth

Personality Compatibility


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