Jaye Brison

Energizer
DISC Type : I

Regional Sales Director at binx health

St Paul, Minnesota, United States

Overview

Jaye is a solutions-focused sales leader with extensive experience in new business development and territory management within the healthcare sector. As Regional Sales Director for binx health, he leverages expertise in strategic sales objectives to drive growth. He holds a Bachelor of Business Administration from The University of Texas at San Antonio.

Outside of his corporate roles, Jaye has a distinguished background as a veteran of the US Army. He served as an Executive Officer and Deputy Disbursing Officer, where he was responsible for managing and training over 50 soldiers and civilians, demonstrating significant leadership and administrative capabilities from his military career.

Unique fact: Jaye successfully transitioned from a decorated Finance and Armor Officer in the US Army to a high-performing sales director in the medical industry.

Personality Overview

Imaginative

Enthusiastic

Informal

They are people oriented, friendly and like creating new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Medical Sales Strategy
He has a proven history of spearheading territorial marketing, promotion, and sales for comprehensive medical product portfolios at companies like Quidel and binx health.
Team Leadership
He has a background in managing large teams, overseeing more than 50 individuals in both his military career with the US Army and in a civilian General Manager role.
Point-of-Care Diagnostics
His experience at Quidel involved selling a wide range of diagnostic tests, including brands like Sofia®, Solana®, and QuickVue®, which is directly relevant to his current industry.

Media Appearances

Jaye has no verified media appearances

Work History

8-2025
Regional Sales Director at binx health
10-2024 - 8-2025
Territory Manager at SurgicalOne, Inc.
1-2020 - 10-2024
Territory Account Manager at Quidel
10-2017 - 2-2019
General Manager at Love's Travel Stops
1-2017 - 9-2017
Executive Officer/Deputy Disbursing Officer at US Army

Education

2007 - 2011
Bachelor of Business Administration - BBA from The University of Texas at San Antonio
2017 - 2017
Master Certificate from Villanova University

More Information

Social Presence :

Prographics :

Exp : 10 Location : St Paul, Minnesota, United States Job Level : Mid-senior Designation : Regional Sales Director at binx health
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Insights For Selling To Jaye

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jaye is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Jaye

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jaye move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Jaye take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Jaye

Personality Compatibility


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