Jeannie Jarnot is the Founder and CEO of Beauty Heroes, a discovery service for healthy beauty. A Cornell University graduate, her career evolved from directing luxury spas to pioneering the "Blue Beauty" movement, which advocates for planet-positive initiatives. People who have worked with her describe her as visionary, authentic, dedicated, and tenacious.
Originally from Hawaii, Jeannies love for nature was instilled from a young age, influencing her passion for sustainability. She is a mother and often discusses topics like teen skincare from both a personal and professional perspective. In her free time, she enjoys writing her personal Substack, "Call Me JJ, " to share her thoughts on brands, beauty, and life.
She coined the term "Blue Beauty, " a movement pushing brands to go beyond sustainability to have a net-positive impact on the environment.
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