Jeannie Jarnot in

Jeannie Jarnot

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Founder + CEO at Beauty Heroes®
📍 Novato, California, United States

Jeannie Jarnot is the Founder and CEO of Beauty Heroes, a discovery service for healthy beauty. A Cornell University graduate, her career evolved from directing luxury spas to pioneering the "Blue Beauty" movement, which advocates for planet-positive initiatives. People who have worked with her describe her as visionary, authentic, dedicated, and tenacious.

Originally from Hawaii, Jeannies love for nature was instilled from a young age, influencing her passion for sustainability. She is a mother and often discusses topics like teen skincare from both a personal and professional perspective. In her free time, she enjoys writing her personal Substack, "Call Me JJ, " to share her thoughts on brands, beauty, and life.

She coined the term "Blue Beauty, " a movement pushing brands to go beyond sustainability to have a net-positive impact on the environment.

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Experience
24 Years
Current Role
Founder + CEO
Job Level
Leadership
Location
Novato, California, United States
Personality Overview

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Decision Approach
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Priorities

Topics Jeannie cares about

Blue Beauty Movement
She pioneered the "Blue Beauty" concept, urging brands to adopt practices that positively impact the environment, particularly oceans and water resources.
Intentional Consumption
Advocates for using fewer, better products to combat the over-consumption she witnessed in the spa industry, a core philosophy of Beauty Heroes.
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Career

Work history

2-2014
Founder + CEO
Beauty Heroes®
3-2025
Strategic Advisor
rePurpose Global
2-2012 - 2-2014
Vice President of Operations and Business Development
Xercise Lab
6-2003 - 2-2012
Director of Spa and Retail Operations
The Carneros Inn
6-2001 - 6-2003
Spa Director
The Four Seasons, San Francisco (SCLA)
In the press

Media appearances

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Education
1992 - 1996
Bachelor's degree
Cornell University
1987 - 1992
HS Diploma
Hawaii School for Girls, La Pietra
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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