Jeannie Jarnot

Trailblazer
DISC Type : ID

Founder + CEO at Beauty Heroes®

Novato, California, United States

Overview

Jeannie Jarnot is the Founder and CEO of Beauty Heroes, a discovery service for healthy beauty. A Cornell University graduate, her career evolved from directing luxury spas to pioneering the "Blue Beauty" movement, which advocates for planet-positive initiatives. People who have worked with her describe her as visionary, authentic, dedicated, and tenacious.

Originally from Hawaii, Jeannies love for nature was instilled from a young age, influencing her passion for sustainability. She is a mother and often discusses topics like teen skincare from both a personal and professional perspective. In her free time, she enjoys writing her personal Substack, "Call Me JJ, " to share her thoughts on brands, beauty, and life.

She coined the term "Blue Beauty, " a movement pushing brands to go beyond sustainability to have a net-positive impact on the environment.

Personality Overview

Friendly But Fast

Assertive

Informal

A combination of speed and relationship gets the best response from them.  They are not against taking risks and can make tough decisions when required.
 They will bat for you if they come to believe in you.

Topics They Care About

Blue Beauty Movement
She pioneered the "Blue Beauty" concept, urging brands to adopt practices that positively impact the environment, particularly oceans and water resources.
Intentional Consumption
Advocates for using fewer, better products to combat the over-consumption she witnessed in the spa industry, a core philosophy of Beauty Heroes.
Plastic Waste Reduction
Serves as a Strategic Advisor at rePurpose Global, focusing on ending plastic waste and helping brands reduce their plastic use.

Media Appearances

Jeannie has no verified media appearances

Work History

2-2014
Founder + CEO at Beauty Heroes®
3-2025
Strategic Advisor at rePurpose Global
2-2012 - 2-2014
Vice President of Operations and Business Development at Xercise Lab
6-2003 - 2-2012
Director of Spa and Retail Operations at The Carneros Inn
6-2001 - 6-2003
Spa Director at The Four Seasons, San Francisco (SCLA)

Education

1992 - 1996
Bachelor's degree from Cornell University
1987 - 1992
HS Diploma from Hawaii School for Girls, La Pietra

More Information

Social Presence :

Prographics :

Exp : 24 Location : Novato, California, United States Job Level : Leadership Designation : Founder + CEO at Beauty Heroes®
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Insights For Selling To Jeannie

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Help them visualize the impact of their decision
  • Give them control of the sales process

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeannie is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jeannie

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Jeannie move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Jeannie take some risk or not?

  • If necessary, they will be ready to take risks.

You And Jeannie

Personality Compatibility


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