Jeferson Ricardo Garcia Honorato
Login to view DISC.Jeferson Ricardo Garcia Honorato is the Director of Next, Bradescos digital bank, which he helped ideate and launch. With a career at Bradesco spanning over 35 years, he is a veteran in digital transformation, having led the creation of numerous innovative products and digital channels for the bank.
His academic background includes a PMD from IESE Business School, an MBA in Marketing and Finance, and studies in Advanced Negotiation at the University of California. He is focused on the intersection of technology and customer experience, particularly for digitally-native consumers like Millennials.
Interesting fact: Jeferson was instrumental in the creation of Next, the first 100% digital bank launched by an incumbent bank in Brazil.
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