Jeff Anderson

Questioner
DISC Type : c

President at ATEK Distribution

Greater Minneapolis-St. Paul Area, United States

Overview

Jeff Anderson is the President and co-founder of ATEK Distribution, a company he established in 2018 after more than two decades in electrical manufacturing. A U. S. Marine Corps veteran, he leverages his military experience to drive his companys success. His firm recently earned recognition as the SBA’s Minnesota Veteran-Owned Small Business of the Year.

Jeff is dedicated to fostering community and uplifting other small businesses. He actively participates in executive-level training and mentorship programs, such as the Knutson Construction KAP cohort and the SBAs T. H. R. I. V. E Emerging Leaders program, to accelerate growth for ambitious entrepreneurs. He also prioritizes providing "Made in the USA" products.

His company, ATEK Distribution, was honored as the SBA’s Minnesota Veteran-Owned Small Business of the Year for 2025.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Veteran Entrepreneurship
As a Marine Corps veteran, he founded a certified Service-Disabled Veteran-Owned Small Business and recently won the SBA's state award for his work.
Small Business Growth
He actively participates in programs like the Knutson Construction KAP cohort and the NSBA Leadership Council to support and accelerate small business success.
Electrical Solutions
He has over 24 years of experience in the electrical industry and founded ATEK to solve supply chain issues by providing quality, locally sourced products.

Media Appearances

Jeff has no verified media appearances

Work History

11-2018
President at ATEK Distribution
11-2018
Managing Member at ATEK Distribution

Education

Bachelor of Arts - BA from Ripon College
Master of Arts - MA from Webster University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Minneapolis-St. Paul Area, United States Job Level : N/A Designation : President at ATEK Distribution
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jeff

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jeff take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jeff

Personality Compatibility


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