Jeff Barrington

Wildcard
DISC Type : cis

Managing Director, Mergers & Acquisitions at Windsor Drake

Toronto, Ontario, Canada

Overview

Jeff Barrington is the Managing Director of Mergers & Acquisitions at Windsor Drake, focusing on the lower middle market. His expertise is built on a foundation in commercial real estate capital markets with Cushman & Wakefield. He holds an Honours Bachelor of Business Administration from Wilfrid Laurier University.

He operates with a philosophy of helping founders measure their success "beyond multiples. "

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Lower-Middle Market M&A
Publishes quarterly reports and outlooks on EBITDA multiples, buyer activity, and deal flow specifically for the lower-middle market, demonstrating deep expertise.
Founder-Focused Selling
His content is tailored to founders considering a sale, advising them on how to navigate the process and understand current market dynamics to their advantage.
Market Liquidity
He actively discusses the impact of committed capital on the M&A landscape, emphasizing that sellers should time their process to align with current liquidity.

Media Appearances

Jeff has no verified media appearances

Work History

3-2020
Managing Director, Mergers & Acquisitions at Windsor Drake
8-2018 - 3-2020
Commercial Real Estate Advisor at Cushman & Wakefield

Education

Education details unavailable from Wilfrid Laurier University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Managing Director, Mergers & Acquisitions at Windsor Drake
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jeff

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jeff take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Jeff

Personality Compatibility


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