Katherine Usher

Questioner
DISC Type : c

MFT-IT at BeGrounded Mental Health

Madison, Wisconsin, United States

Overview

Katherine has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Katherine has no verified topics they care about

Media Appearances

Katherine has no verified media appearances

Work History

2-2025
MFT-IT at BeGrounded Mental Health
5-2023
Guest Experience Manager at Trek Travel
5-2015 - 5-2023
Sales & Guest Services Manager at Trek Travel
12-2013 - 5-2015
Trip Consultant at Trek Travel
8-2009 - 12-2015
Area Director at Young Life

Education

8-2021 - 5-2023
Master of Arts - MA from Edgewood University
2004 - 2007
Bachelor of Arts (B.A.) from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 18 Location : Madison, Wisconsin, United States Job Level : Middle Designation : MFT-IT at BeGrounded Mental Health
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Insights For Selling To Katherine

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katherine is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Katherine

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Katherine move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Katherine take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Katherine

Personality Compatibility


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