Jeff Chelko

Energizer
DISC Type : I

Head of Engineering at Groundfloor Finance

Marietta, Georgia, United States

Overview

Jeff Chelko is an engineering leader who excels in early-stage startups, focusing on turning ideas into viable businesses. A Georgia Institute of Technology graduate, he specializes in scalable systems and aligning technology with business goals. Colleagues describe him as amazing, thoughtful, and undaunted.

Outside of technology, Jeff is a dedicated woodworker, a craft he highlights as part of his identity. He is also a committed martial artist, having trained for years to overcome challenges and improve himself physically and mentally.

He recently earned his first-degree black belt in MMA, completing a challenging four-year journey.

Personality Overview

Big Picture Person

Informal

Relationship Oriented

They are naturally enthusiastic, so take their promise with a pinch of salt.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Early-Stage Growth
He is passionate about the ambiguity and pace of early-stage companies, focusing on helping them grow, adapt, and navigate difficult transitions.
Scalable Architecture
His experience includes migrating monolithic systems to microservices and establishing design standards to support business growth and scalability.
Engineering Leadership
Reflects on learning from both great leaders and "counter-mentors, " emphasizing the importance of support and encouragement for his teams.

Media Appearances

Jeff has no verified media appearances

Work History

9-2025
Head of Engineering at Groundfloor Finance
12-2022 - 6-2025
VP, Engineering at Glorify
4-2018 - 12-2022
VP, Engineering at Steady
9-2009 - 4-2018
Sr. Architect at Cardlytics, Inc.
6-2006 - 9-2009
Consultant at Avanade

Education

2002 - 2006
Bachelor's from Georgia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 20 Location : Marietta, Georgia, United States Job Level : Mid-senior Designation : Head of Engineering at Groundfloor Finance
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Be friendly and entertaining in your conversation
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Jeff

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Jeff take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Jeff

Personality Compatibility


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