Jeff Heck

Energizer
DISC Type : I

Board Member at Full Course

Atlanta, Georgia, United States

Overview

Jeff Heck is a co-founder of both Monday Night Brewing, a prominent Atlanta craft brewery, and Southstone Holdings, an investment firm. A Harvard graduate with a background in private equity at Roark Capital, he transitioned from investor to operator, serving as CEO of Monday Night Brewing for over a decade before shifting his focus to investing in and stewarding family-run businesses across the Southeast.

Personality Overview

Believer

Big Picture Person

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Craft Brewing
Co-founded and led Monday Night Brewing as CEO, growing it into one of the largest independent craft breweries in the Southeast with multi-state distribution and numerous taprooms.
Small Business Investing
Recently co-founded Southstone Holdings, a private equity firm that acquires and supports founder and family-owned companies, marking a return to his investment roots.
Entrepreneurial Journey
Often speaks about his transition from private equity to founding and operating a business, a journey that started as a side hustle with friends from church.

Media Appearances

Jeff has no verified media appearances

Work History

6-2023
Board Member at Full Course
5-2024
Co-Founder at Southstone Holdings
7-2011
Co-Founder at Monday Night Brewing
7-2011 - 11-2025
Co-Founder & CEO at Monday Night Brewing
7-2016 - 6-2018
Chief Strategy Officer at Atlanta Westside Presbyterian Church

Education

1999 - 2003
BA from Harvard University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Board Member at Full Course
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Jeff

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Jeff take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Jeff

Personality Compatibility


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