Jeff Kershner

Critic
DISC Type : C

Founder at Rozel

Ocala, Florida, United States

Overview

Jeff Kershner is the Managing Partner and Founder of Rozel, an engineering consultancy focused on electrical safety and arc flash analysis. He is a licensed Professional Engineer and a Certified Electrical Safety Compliance Professional. His company recently merged to form Guidant Power, a national platform for electrical safety and reliability services, backed by Shore Capital Partners.

He earned his Bachelor of Science in Electrical Engineering from Kansas State University. Jeff is a prolific author and speaker on topics related to electrical safety, frequently publishing articles and participating in informational videos to educate others in the field.

An interesting fact is that Jeff co-founded his company, Rozel, in 2010 and successfully grew it into an industry leader before its strategic partnership to form Guidant Power.

Personality Overview

Critic

ROI Driven

Information Seeker

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Electrical Safety
Founded a company focused on electrical safety engineering and training, and frequently authors articles and creates content on NFPA 70E standards and OSHA guidance.
Arc Flash Analysis
His firm, Rozel, specializes in arc flash assessments, hazard analysis, and mitigation, establishing him as an expert in this specific engineering niche.
Entrepreneurship & Growth
Co-founded Rozel and recently partnered with a private equity firm to form Guidant Power, demonstrating a focus on scaling his business into a national leader.

Media Appearances

Jeff Kershner, Author at Rozel | Arc flash studies & electrical safety .... Featured in 70E Consultants

See Now

Work History

1-2011
Founder at Rozel
4-2009 - 1-2011
Industrial Performance Engineer at Nestle
6-2005 - 4-2009
Electrical Engineer at NSK

Education

2000 - 2005
BS from Kansas State University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Ocala, Florida, United States Job Level : Leadership Designation : Founder at Rozel
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Jeff

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jeff take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jeff

Personality Compatibility


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