Jeff Kershner

Caretaker
DISC Type : Si

Vice President of Strategy and Consumer Experience at AutoHook

Hagerstown, Maryland, United States

Overview

Jeff Kershner is a seasoned automotive marketing consultant who began his career in a dealership service department at 18. He founded DealerRefresh, a leading online community for car dealer professionals, in 2004. Colleagues describe him as an innovative guide, mentor, and a hard-nosed sales superstar who consistently stays on the cutting edge.

Outside of his deep involvement in the automotive industry, Jeff is known to be a devout family man. While specific hobbies are not extensively documented, his long-term commitment to building and nurturing the DealerRefresh community since 2004 points to a passion for connection and knowledge sharing.

He started his automotive career in the dealerships wash bay and worked his way up through various roles to become a respected industry leader.

Personality Overview

Tactful

Accommodating

Social Proof Seeker

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Automotive Marketing
He has over 20 years of experience helping dealerships with internet marketing and founded DealerRefresh to discuss the latest industry news and trends.
Dealer Community
Founded DealerRefresh in 2004, an online community described by others as the "Holy Grail" for dealers to share ideas and keep up with industry trends.
Future of Automotive
His recent social media activity focuses on emerging trends like the impact of FTC rules, AI audits, and new legislation on car dealerships.

Media Appearances

Jeff has no verified media appearances

Work History

11-2011 - 9-2014
Vice President of Strategy and Consumer Experience at AutoHook
3-2010 - 11-2012
Director of Marketing - Online Marketing - Dealership Marketing at Younger Motor Cars
10-2007 - 3-2010
Ecommerce Manager at MileOne
5-2005
Automotive Marketing Consultant | Car Dealership Strategist | Founder of DealerRefresh at DealerRefresh
1-2005 - 10-2007
Internet Marketing Sales and BDC Director at Mercedes Benz Of Hagerstown

Education

1994 - 1996
Education details unavailable from Hagerstown Community College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Hagerstown, Maryland, United States Job Level : Leadership Designation : Vice President of Strategy and Consumer Experience at AutoHook
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • If possible, involve their colleagues in the sales process
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t sound very transactional
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Jeff

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Jeff take some risk or not?

  • They probably won’t put a lot at risk.

You And Jeff

Personality Compatibility


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