Jeff Kruger in

Jeff Kruger

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AVP - Business Owner and Chief Underwriter at Principal Financial Group
📍 Des Moines, Iowa, United States

Jeff Kruger is the AVP, Business Owner, and Chief Underwriter at Principal Financial Group, leveraging over 30 years of experience. The St. Olaf College graduate is focused on advancing the underwriting field by sharing his deep knowledge and simplifying processes for financial professionals.

He is committed to leadership development, having recently completed a course on motivating teams by creating meaning. Jeff is passionate about mentorship and is keen on sharing insights from his extensive career to help others in the financial industry grow and succeed.

After three decades in the business, he created a "Top 10 List" to demystify how underwriters think for financial professionals.

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Current Role
AVP - Business Owner and Chief Underwriter
Location
Des Moines, Iowa, United States
Personality Overview

How Jeff shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jeff cares about

Future of Underwriting
He is actively involved in shaping the future of underwriting, both within his company and across the industry, through innovation and talent development.
Adviser Education
With over 30 years of experience, he is passionate about sharing actionable tips and insights to make underwriting easier and more effective for financial professionals.
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Career

Work history

3-2023
AVP - Business Owner and Chief Underwriter
Principal Financial Group
12-2014 - 3-2023
AVP and Chief Underwriter, Individual Disability
Principal Financial Group
1-2008 - 12-2014
Senior Vice President
ValMark Securities
6-1987 - 12-2007
Director, Individual Underwriting
Minnesota Life
In the press

Media appearances

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Education
1980 - 1984
B.A.
St. Olaf College
1976 - 1980
Education details unavailable
Shakopee High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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