Jeff Maisel is the fourth-generation owner of the family-run Brauerei Gebr. Maisel. With degrees in business administration and brewing engineering, he expertly balances tradition with progress. He manages the classic Maisels Weisse brand while pioneering new tastes with his innovative craft beer line, Maisel & Friends, solidifying the brewerys role as a market trendsetter.
Deeply rooted in his hometown of Bayreuth, Jeff is passionate about fostering a vibrant beer culture through community and collaboration. He personally champions events like the annual Maisels Weissbierfest and enjoys connecting with friends and customers, embodying the friendly, accessible leadership style of his family business. His mother is from the USA.
He fulfilled a childhood dream by opening a craft beer bar and restaurant, "Liebesbier, " right in the heart of the historic brewery.
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