Jeff Masbruch

Critic
DISC Type : C

BIM Manager at CornerStone One

Greater Milwaukee, United States

Overview

Jeff Masbruch is a technology advocate and BIM Manager at CornerStone One, leveraging a long history in design leadership from his nearly two-decade tenure at COST of Wisconsin. He is a University of Wisconsin-Milwaukee architecture graduate with certifications in Power BI, underscoring his expertise in data analysis and visualization.

Outside of work, Jeff shows an appreciation for outdoor recreational activities, evidenced by his interest in Bass Pro Shops. He also follows major innovative companies like The Walt Disney Company and engages with industry peers in the Lean Construction community, demonstrating a passion for continuous learning.

He actively participates in technology forums, contributing to discussions on BIM software and plugin functionality to help troubleshoot and improve industry tools.

Personality Overview

Critic

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

BIM & Data Visualization
As a BIM Manager with certifications in Power BI, he focuses on integrating data analysis and visualization into construction and design processes.
Lean Construction
He actively engages with the Lean Community, attending tours and advocating for its principles to improve efficiency and collaboration in projects.
Design/Build Innovation
His background as a Director of Design and self-described role as a "Design/Build innovator" highlight his focus on integrated project delivery.

Media Appearances

Jeff has no verified media appearances

Work History

5-2021
BIM Manager at CornerStone One
6-2019 - 4-2021
Director of Design at COST of Wisconsin, Inc.
6-2015 - 6-2019
Design Manager at COST of Wisconsin, Inc.
6-2010 - 5-2015
Lead Designer at COST of Wisconsin, Inc.
6-2002 - 5-2010
Designer at COST of Wisconsin, Inc.

Education

1998 - 2002
Bachelor of Architecture - BArch from University of Wisconsin-Milwaukee

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Milwaukee, United States Job Level : Middle Designation : BIM Manager at CornerStone One
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jeff

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jeff take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jeff

Personality Compatibility


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