Audrey K. Crum

Observer
DISC Type : ci

Director of Strategy, Undergraduate Admission at The University of Tulsa

Tulsa Metropolitan Area, United States

Overview

Audrey K. Crum is the Director of Strategy for Undergraduate Admission at The University of Tulsa. She specializes in data-informed strategy, organizational leadership, and full-funnel recruitment. Possessing a Leadership Coaching Strategies Certificate, she is passionate about building effective, goal-oriented teams in higher education.

Originally a self-described "small-town, Oklahoma girl, " Audrey is a constant optimist who is naturally curious and solutions-driven. Her personal motto is a desire to learn everything in order to become anything, reflecting a deep commitment to personal and professional growth and a futuristic outlook.

She adapted the OKR goal-setting framework, famously used in Silicon Valley, for her universitys enrollment team and presented on the topic at a national conference.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Data-Informed Strategy
Her role and personal introduction highlight a passion for using data to build effective recruitment and admission strategies in higher education.
OKR Goal-Setting
She presented at the AACRAO SEM 2025 conference on implementing Objectives and Key Results (OKRs), a framework from Silicon Valley, for enrollment teams.
Organizational Leadership
Identified as a core passion and holds a Leadership Coaching Strategies Certificate, indicating a focus on developing teams and effective management.

Media Appearances

Audrey has no verified media appearances

Work History

6-2025
Director of Strategy, Undergraduate Admission at The University of Tulsa
7-2021 - 6-2025
Director of Recruitment, Undergraduate Admission at The University of Tulsa
10-2017 - 6-2021
Admission Counselor, Undergraduate Admission at The University of Tulsa
2-2016 - 10-2017
Program Coordinator, Department of Surgery at University of Oklahoma Health Sciences Center
7-2015 - 2-2016
Regional Manager, Graduate Medical Education at INTEGRIS Health

Education

Master of Science (M.S.) from Cameron University
Bachelor of Business Administration (B.B.A.) from Northwestern Oklahoma State University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Tulsa Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Strategy, Undergraduate Admission at The University of Tulsa
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Insights For Selling To Audrey

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Audrey is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Audrey

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Audrey move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Audrey take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Audrey

Personality Compatibility


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