Audrey K. Crum in

Audrey K. Crum

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Director of Strategy, Undergraduate Admission at The University of Tulsa
📍 Tulsa Metropolitan Area, United States

Audrey K. Crum is the Director of Strategy for Undergraduate Admission at The University of Tulsa. She specializes in data-informed strategy, organizational leadership, and full-funnel recruitment. Possessing a Leadership Coaching Strategies Certificate, she is passionate about building effective, goal-oriented teams in higher education.

Originally a self-described "small-town, Oklahoma girl, " Audrey is a constant optimist who is naturally curious and solutions-driven. Her personal motto is a desire to learn everything in order to become anything, reflecting a deep commitment to personal and professional growth and a futuristic outlook.

She adapted the OKR goal-setting framework, famously used in Silicon Valley, for her universitys enrollment team and presented on the topic at a national conference.

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Experience
16 Years
Current Role
Director of Strategy, Undergraduate Admission
Job Level
Mid-senior
Location
Tulsa Metropolitan Area, United States
Personality Overview

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Priorities

Topics Audrey cares about

Data-Informed Strategy
Her role and personal introduction highlight a passion for using data to build effective recruitment and admission strategies in higher education.
OKR Goal-Setting
She presented at the AACRAO SEM 2025 conference on implementing Objectives and Key Results (OKRs), a framework from Silicon Valley, for enrollment teams.
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Career

Work history

6-2025
Director of Strategy, Undergraduate Admission
The University of Tulsa
7-2021 - 6-2025
Director of Recruitment, Undergraduate Admission
The University of Tulsa
10-2017 - 6-2021
Admission Counselor, Undergraduate Admission
The University of Tulsa
2-2016 - 10-2017
Program Coordinator, Department of Surgery
University of Oklahoma Health Sciences Center
7-2015 - 2-2016
Regional Manager, Graduate Medical Education
INTEGRIS Health
In the press

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Education
Master of Science (M.S.)
Cameron University
Bachelor of Business Administration (B.B.A.)
Northwestern Oklahoma State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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