Audrey K. Crum is the Director of Strategy for Undergraduate Admission at The University of Tulsa. She specializes in data-informed strategy, organizational leadership, and full-funnel recruitment. Possessing a Leadership Coaching Strategies Certificate, she is passionate about building effective, goal-oriented teams in higher education.
Originally a self-described "small-town, Oklahoma girl, " Audrey is a constant optimist who is naturally curious and solutions-driven. Her personal motto is a desire to learn everything in order to become anything, reflecting a deep commitment to personal and professional growth and a futuristic outlook.
She adapted the OKR goal-setting framework, famously used in Silicon Valley, for her universitys enrollment team and presented on the topic at a national conference.
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