Jeff Nicolson in

Jeff Nicolson

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Sr Director at Meltwater
📍 United Arab Emirates

Jeff Nicolson is a Senior Director with over 18 years of experience at Meltwater, where he played a key role in the companys growth from a startup through its IPO. An alumnus of The University of Edinburgh, he specializes in turning media and AI signals into actionable intelligence. Colleagues describe him as a "dedicated," "exceptional," and "consummate professional."

Outside of work, Jeff enjoys international travel, having recently spent five weeks working remotely from the UK, Spain, and the Algarve. He values family time and is a passionate supporter of Scottish football, as evidenced by his enthusiasm during the World Cup.

He personally launched Meltwaters Middle East operations in Abu Dhabi back in 2008.

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Experience
23 Years
Current Role
Sr Director
Job Level
Senior
Location
United Arab Emirates
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jeff cares about

Actionable Intelligence
His focus is on helping marketing and comms teams use media and social data to make decisions that directly impact revenue, not just create reports.
AI in Communications
He actively posts about the risks and opportunities of using AI tools for brand-related queries, emphasizing the need for accurate, proprietary data.
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Career

Work history

1-2023
Sr Director
Meltwater
2-2013 - 2-2023
Global Enterprise Director
Meltwater
6-2008 - 2-2013
Managing Director - Middle East
Meltwater
5-2007 - 3-2009
Sales Manager
Meltwater
8-2005 - 8-2007
Fund Accountant
State Street
In the press

Media appearances

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Education
2001 - 2002
BSC (Hon)
Edinburgh Napier University
1999 - 2001
Bachelor of Education (BEd)
The University of Edinburgh
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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