Jeff Proctor

Energizer
DISC Type : I

Chief Financial Officer at Coates Hire

Greater Sydney Area, Australia

Overview

Jeff Proctor is a seasoned executive and the current CFO at Coates Hire, with over 16 years of experience managing substantial businesses with revenues exceeding $2 billion across Asia-Pacific and Europe. He is a qualified Chartered Accountant with a strong background in both financial and commercial leadership.

His expertise lies in driving shareholder value through strategic initiatives, including M&A, large-scale capital investments, and negotiating major commercial contracts. Jeff has a proven history of building and developing talented teams to execute business change and foster growth.

Unique fact: He has successfully managed both the CFO and Executive General Manager Commercial functions for major infrastructure, logistics, and waste management companies.

Personality Overview

Enthusiastic

Relationship Oriented

Imaginative

They are friendly, approachable and love to make new connections.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Driving Profitable Growth
Has a strong track record of increasing shareholder value through M&A, large-scale capital investment, and business restructure programs.
Major Contract Negotiation
Experienced in negotiating significant commercial contracts on both the revenue and procurement sides of complex, large-scale operations.
Financial Leadership
Oversees all aspects of financial management, from reporting to internal and external stakeholders to implementing robust risk management frameworks.

Media Appearances

Jeff has no verified media appearances

Work History

1-2020
Chief Financial Officer at Coates Hire
5-2017 - 9-2019
Executive General Manager - Commercial at Cleanaway Waste Management
3-2013 - 9-2016
GM Finance (Group CFO) at Asciano - Patrick Group
2008 - 2012
CFO Chep Asia-Pacific at Brambles
2003 - 2008
CFO ACP Magazines at PBL Media

Education

Chartered Accountant from Chartered Accountants Australia and New Zealand

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Chief Financial Officer at Coates Hire
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Jeff

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Jeff take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Jeff

Personality Compatibility


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