Jeff Richardson

Questioner
DISC Type : c

Director of Growth and Development at Fredericton Playhouse

New Brunswick, Canada

Overview

Jeff Richardson is a seasoned non-profit leader serving as the Director of Growth and Development at the Fredericton Playhouse. His career, which includes roles as General Manager for the Harvest Music Festival and Executive Director for the United Way, highlights his deep expertise in community development and arts management. He holds a Master of Education from the University of Toronto.

Outside of his professional roles, Jeff is a passionate fan of Canadian rock music, having followed bands like Sloan and Odds for years. His connection to the local music scene is deeply personal, rooted in his own experiences attending concerts in Fredericton throughout his life. He is committed to making live performances accessible to everyone in the community.

His first rock concert was seeing the Barenaked Ladies in 1993 at the Fredericton Playhouse, the very same venue where he now works.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Community Arts Engagement
Leads growth and development for a major arts venue and has a background managing large-scale community events like the Harvest Music Festival.
Non-Profit Leadership
Has held executive roles at several prominent non-profits, including the Fredericton Playhouse, Harvest Music Festival, and the United Way of Central New Brunswick.
Canadian Rock Music
He is a self-professed huge fan of Canadian bands like Sloan and Odds, and fondly recalls seeing Steven Page of Barenaked Ladies perform.

Media Appearances

Our Team - The Fredericton Playhouse. Featured in The Fredericton Playhouse (official website)

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2024/25 Staff Picks - The Fredericton Playhouse. Featured in The Fredericton Playhouse (official website)

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Work History

10-2023
Director of Growth and Development at Fredericton Playhouse
2-2019 - 10-2023
General Manager at Harvest Music Festival
5-2013 - 2-2019
Executive Director at United Way of Central New Brunswick
7-2012 - 5-2013
Coordinator of Volunteers & Community Development at Social Innovation Fredericton
8-2008 - 7-2012
Programming Coordinator, School of Graduate Studies at University of Toronto

Education

2009 - 2012
Master of Education from University of Toronto
1997 - 2001
Bachelor of Arts from St. Thomas University (CA)

More Information

Social Presence :

Prographics :

Exp : 24 Location : New Brunswick, Canada Job Level : Mid-senior Designation : Director of Growth and Development at Fredericton Playhouse
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jeff

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jeff take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Jeff

Personality Compatibility


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