Jeff Runnels

Energizer
DISC Type : I

Chief Sales Officer Snacks at Fantasy Farms LLC

Oakdale, California, United States

Overview

Jeff is a results-driven CPG sales leader with over 15 years of experience growing challenger and established brands in grocery channels like Albertsons and Whole Foods. A graduate of Arizona State University, he is described by colleagues as a focused, passionate, and analytical leader.

He is concurrently the Chief Sales Officer for Fantasy Farms snack portfolio and the Principal at Oak Run Development, where he helps emerging consumer brands accelerate their retail growth.

Personality Overview

Informal

Believer

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

"Better-For-You" CPGs
He focuses on growing brands that meet consumer demand for clean, seed oil-free, plant-based, and sustainable products.
Grocery Channel Strategy
He has deep expertise in managing and growing brands within both conventional (Kroger, Albertsons) and natural (Whole Foods, Sprouts) grocery retailers.
Emerging Brand Growth
Through his firm, Oak Run Development, he partners with emerging brands to help them launch and scale in the retail market.

Media Appearances

Jeff has no verified media appearances

Work History

10-2025
Chief Sales Officer Snacks at Fantasy Farms LLC
5-2020
Principal at Oak Run Development
5-2019 - 4-2020
Director of Sales at PROBAR LLC
1-2013 - 4-2019
Sales Manager West Region Grocery at Ghirardelli Chocolate Company
9-2005 - 3-2012
Regional & National Account Management at PepsiCo

Education

Bachelor of Science from W. P. Carey School of Business – Arizona State University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Oakdale, California, United States Job Level : Leadership Designation : Chief Sales Officer Snacks at Fantasy Farms LLC
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Jeff

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Jeff take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Jeff

Personality Compatibility


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