Jeff Runnels in

Jeff Runnels

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Chief Sales Officer Snacks at Fantasy Farms LLC
📍 Oakdale, California, United States

Jeff is a results-driven CPG sales leader with over 15 years of experience growing challenger and established brands in grocery channels like Albertsons and Whole Foods. A graduate of Arizona State University, he is described by colleagues as a focused, passionate, and analytical leader.

He is concurrently the Chief Sales Officer for Fantasy Farms snack portfolio and the Principal at Oak Run Development, where he helps emerging consumer brands accelerate their retail growth.

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Experience
19 Years
Current Role
Chief Sales Officer Snacks
Job Level
Leadership
Location
Oakdale, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jeff cares about

"Better-For-You" CPGs
He focuses on growing brands that meet consumer demand for clean, seed oil-free, plant-based, and sustainable products.
Grocery Channel Strategy
He has deep expertise in managing and growing brands within both conventional (Kroger, Albertsons) and natural (Whole Foods, Sprouts) grocery retailers.
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Career

Work history

10-2025
Chief Sales Officer Snacks
Fantasy Farms LLC
5-2020
Principal
Oak Run Development
5-2019 - 4-2020
Director of Sales
PROBAR LLC
1-2013 - 4-2019
Sales Manager West Region Grocery
Ghirardelli Chocolate Company
9-2005 - 3-2012
Regional & National Account Management
PepsiCo
In the press

Media appearances

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Education
Bachelor of Science
W. P. Carey School of Business – Arizona State University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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