Jeff Trailer, Ph.D.

Collaborator
DISC Type : is

Interim Dean, College of Business at California State University, Chico

Chico, California, United States

Overview

Dr. Jeff Trailer serves as the Interim Dean of the College of Business at Chico State, where he has been a faculty member since 2001. He leverages 30 years of consulting experience as a Senior Partner with Castle-Side Partners and his board experience at Lundberg Family Farms to inform his academic leadership in strategic and project management.

Dr. Trailer is a veteran, having served as a Surface Warfare Officer in the U. S. Navy. His academic credentials include a Ph. D. from the University of Houstons C. T. Bauer College of Business and a Stanford professional certification in project management. He is also recognized as an NACD Board Leadership Fellow.

His consulting practice spans an unusually diverse set of industries, from banking and farming to breweries and wineries.

Personality Overview

Good Listener

Example Driven

Fair-minded

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them.

Topics They Care About

Strategic Management
He has taught and consulted on strategic management and business policy for over 30 years across a wide range of industries.
Complex Systems
His consulting work and academic focus involve managing and improving performance in complex systems, including system dynamics modeling.
Project Management
As a professor and consultant, he specializes in project management, holding a Stanford Certified Project Manager (S. C. P. M. ) designation.

Media Appearances

Jeff has no verified media appearances

Work History

8-2025
Interim Dean, College of Business at California State University, Chico
8-2001
Professor of Management System Dynamics at California State University, Chico
5-2011
Partner at Castle-Side Partners
6-2011 - 6-2024
Director / Treasurer at Lundberg Family Farms
11-1985 - 5-1988
LTjg. Surface Warfare Officer, ASW Division at USS Carl Vinson CVN-70

Education

1991 - 1995
Doctor of Philosophy (Ph.D.) from University of Houston, C.T. Bauer College of Business
2010 - 2011
S.C.P.M. from Stanford University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Chico, California, United States Job Level : N/A Designation : Interim Dean, College of Business at California State University, Chico
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • When asking them questions, sound relatable and informal
  • Show genuine interest in solving their problems
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t give the impression of being unproven or risky
  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Jeff

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Jeff take some risk or not?

  • They probably won’t put a lot at risk.

You And Jeff

Personality Compatibility


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