Jeff Yurchesyn

Critic
DISC Type : C

Vice President, Customer Base Marketing at TELUS

Calgary, Alberta, Canada

Overview

Jeff has no verified overview

Personality Overview

Negotiator

Critic

Precise

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Jeff has no verified topics they care about

Media Appearances

Jeff has no verified media appearances

Work History

6-2025
Vice President, Customer Base Marketing at TELUS
2-2023 - 6-2025
Vice President, Home Solutions Marketing at TELUS
2-2021 - 2-2023
Vice President, Marketing Strategy & Data Insights (Home Solutions & Customer Excellence) at TELUS
10-2018 - 2-2021
Director, Home & Small Business Solutions at TELUS
2-2015 - 9-2018
Director, Customer Lifecycle Marketing at TELUS

Education

3-2025 - 3-2025
Certificate - Senior Leadership Forum from MIT Sloan School of Management
3-2023 - 3-2023
Certificate - Senior Leadership Forum from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : Calgary, Alberta, Canada Job Level : Senior Designation : Vice President, Customer Base Marketing at TELUS
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Jeff

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Jeff take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Jeff

Personality Compatibility


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