Randy Latimer

Visionary
DISC Type : Ds

Visiting Professor of Marketing at Clark Atlanta University School of Business

Atlanta Metropolitan Area, United States

Overview

Randy has no verified overview

Personality Overview

Goal-Oriented

Objective Evaluator

Direct & Assertive

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Randy has no verified topics they care about

Media Appearances

Randy has no verified media appearances

Work History

8-2025
Visiting Professor of Marketing at Clark Atlanta University School of Business
5-2021 - 7-2024
Senior Strategic Advisor (BDO Digital Demand Generation Practice) at BDO USA
6-2015 - 7-2021
Chief Marketing Strategist at Latimer Strategic Marketing, LLC
1-2012 - 6-2015
Vice President, Brand Strategy & Innovation at United Way of Greater Atlanta
5-2008 - 12-2011
Chief Marketing Strategist at Latimer Strategic Marketing, LLC

Education

MBA from Clark Atlanta University
BBA from Emory University - Goizueta Business School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Atlanta Metropolitan Area, United States Job Level : N/A Designation : Visiting Professor of Marketing at Clark Atlanta University School of Business
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Insights For Selling To Randy

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Randy is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Randy

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Randy move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Randy take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Randy

Personality Compatibility


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