Kristina Stefanelli McMahon

Commander
DISC Type : D

Vice President, Marketing & Account Strategy at Hearst Magazines

New York City Metropolitan Area, United States

Overview

Kristina has no verified overview

Personality Overview

Impact-Driven

Strong-Willed

Candid & Clear

They are less concerned about the product and more about its potential impact.  They like to stay in control of the negotiation or defining of the terms. They respond better to strong and respectful interactions.

Topics They Care About

Kristina has no verified topics they care about

Media Appearances

Kristina has no verified media appearances

Work History

2-2023
Vice President, Marketing & Account Strategy at Hearst Magazines
11-2020 - 2-2023
Vice President Marketing at Cosmopolitan, Women's Health, Men's Health, Seventeen, Clevver
7-2016 - 11-2020
Associate Publisher, Sales & Marketing at O, The Oprah Magazine
3-2011 - 7-2016
Senior Associate Publisher, Brand Innovation, Marketing & Creative Services at Women's Health Magazine
3-2008 - 3-2011
Executive Director, Marketing at Every Day with Rachael Ray

Education

BA from Muhlenberg College
Education details unavailable from Bloomfield High School

More Information

Social Presence :

Prographics :

Exp : 25 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President, Marketing & Account Strategy at Hearst Magazines
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Insights For Selling To Kristina

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kristina

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Kristina move?

  • If convinced, they can reach decisions quite fast.
  • Can Kristina take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Kristina

Personality Compatibility


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