Jeffrey Cronkshaw

Questioner
DISC Type : c

Founder and CEO at LanciaConsult

London Area, United Kingdom

Overview

Jeffrey has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Jeffrey has no verified topics they care about

Media Appearances

Jeffrey has no verified media appearances

Work History

5-2012
Founder and CEO at LanciaConsult
7-2017
Chair of the Board (Acting) at University of Brighton
9-2025
Mentor at University of Aberdeen
6-2023
Co-Founder at The Gateway Project
6-2023
GlobalScot - Business Advisor at The Scottish Government

Education

10-2025 - 11-2027
OPM 67 from Harvard Business School
3-2023 - 3-2023
Private Equity and Venture Capital from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 13 Location : London Area, United Kingdom Job Level : Leadership Designation : Founder and CEO at LanciaConsult
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Insights For Selling To Jeffrey

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeffrey is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jeffrey

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jeffrey move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jeffrey take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Jeffrey

Personality Compatibility


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