Jelena Uljarevic

Inspirer
DISC Type : id

Cluster Director of Marketing & Communications | Luxury and Lifestyle at Hilton

Seychelles

Overview

Jelena is a creative marketing and communications leader for Hiltons luxury and lifestyle brands in Seychelles. With a Masters degree in design from ISIA Florence, she specializes in driving data-driven marketing strategies for high-profile hotel, brand, and F&B initiatives, including several pre-opening campaigns.

Outside of her core marketing roles, Jelena has a background in product design and a passion for local community projects. Her creative approach is driven by a desire to elevate brand experiences through unique storytelling, impactful partnerships, and a focus on destination promotion.

She won a design award for an innovative forearm crutch, a project recognized for improving the functionality of sanitary assistance devices.

Personality Overview

Charming & Persuasive

Achievment Oriented

Fast Adopter

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Luxury Hospitality Marketing
Leads marketing for premier brands like Waldorf Astoria and LXR, focusing on brand positioning, revenue growth, and creating exceptional guest experiences.
Creative Brand Campaigns
Passionate about conceptualizing "out-of-the-box" initiatives and creative campaigns, as seen in her posts about reimagining festive seasons for resorts.
Destination Promotion
Focuses on promoting unique destinations like Seychelles, Venice, and Tuscany, creating holistic marketing strategies that go beyond the individual hotels.

Media Appearances

VIDEO: Hilton Molino Stucky Venice – Jelena Uljarevic, Marketing & Communications. Featured in World Travel Awards

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Hilton Molino Stucky Venice – Jelena Uljarevic, Marketing & PR. Featured in YouTube

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Work History

6-2025
Cluster Director of Marketing & Communications | Luxury and Lifestyle at Hilton
7-2021 - 6-2025
Marketing & PR Manager at Hilton Molino Stucky Venice
9-2020 - 7-2021
Pre-opening Marketing & PR Manager at Hilton Rijeka Costabella Beach Resort & Spa
3-2018 - 8-2020
Marketing & PR Executive at La Bagnaia Golf & Spa Resort Siena, Curio Collection by Hilton
10-2016 - 3-2018
Brand Marketing and Communications Designer at Baglioni Hotels

Education

2013 - 2016
Master's degree from ISIA Florence - Institute for Product and Communication Design
2013 - 2013
Erasmus programme in Product and Graphic Design from Hochschule der bildenden Künste Saar, Saarbrücken, Germany

More Information

Social Presence :

Prographics :

Exp : 10 Location : Seychelles Job Level : Mid-senior Designation : Cluster Director of Marketing & Communications | Luxury and Lifestyle at Hilton
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Insights For Selling To Jelena

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jelena is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jelena

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Jelena move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jelena take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jelena

Personality Compatibility


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