Jemima James

Observer
DISC Type : ci

Head of Brand Marketing - UK at Mayborn Group Limited

London, England, United Kingdom

Overview

Jemima leads UK brand marketing at Mayborn Group for the Tommee Tippee brand. With a background in luxury fashion at Harvey Nichols and MATCHESFASHION, she now applies her expertise to the baby essentials market. She holds a degree in Fashion design and business from the University of Brighton.

As a mother, Jemima brings a deep personal understanding of her target audience to her role, allowing for an authentic approach to connecting with parents. This personal experience was a key driver in her career transition, aligning her professional focus with her life as a parent.

She made a significant career pivot from high-end luxury fashion to baby products, directly inspired by her own journey into motherhood.

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Brand Storytelling
She has focused on shaping brand narratives and creating impactful campaigns at iconic retailers like Harvey Nichols and now at Mayborn Group.
Consumer Marketing
She transitioned from luxury retail to the baby essentials sector, focusing on creating authentic connections with a broad consumer base of parents.
Modern Parenthood
As a mum, she leverages her personal experience to inform her marketing strategies, ensuring an authentic understanding of her target audience.

Media Appearances

Jemima has no verified media appearances

Work History

1-2026
Head of Brand Marketing - UK at Mayborn Group Limited
5-2022 - 10-2025
Market Editor at Harvey Nichols
3-2021 - 5-2022
Fashion Marketing Lead at MATCHESFASHION
10-2018 - 5-2022
Junior Market Editor at MATCHESFASHION
1-2017 - 5-2022
Fashion Market Assistant at MATCHESFASHION

Education

2012 - 2016
Fashion design and business from University of Brighton
2006 - 2011
Education details unavailable from Sherborne school for girls

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Brand Marketing - UK at Mayborn Group Limited
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Insights For Selling To Jemima

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jemima is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Jemima

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jemima move?

  • They like to analyze well and then make their decisions.
  • Can Jemima take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Jemima

Personality Compatibility


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