Jen Bankard

Energizer
DISC Type : I

Senior Director, Content Solutions and Conferences at BTN Group

New York, New York, United States

Overview

Jen Bankard is the Senior Director of Content Solutions and Conferences at BTN Group, where she leads the creation of over 50 annual events for the global travel community. With 25+ years of experience in training and development, her mission is to empower corporate travel managers through high-impact educational programming.

She is a strong advocate for traveler well-being, drawing from her certification as a Mental Health First Aid Instructor and her past work with Sandy Hook Promise. Jen speaks openly about the human side of travel, emphasizing the importance of mental health and managing travel-related anxiety in the modern workforce.

In 2024, Jen was recognized as one of the WINiT Top 50, an award celebrating impactful women in business travel.

Personality Overview

Believer

Informal

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Traveler Well-being
A certified Mental Health First Aid Instructor, she openly discusses traveler anxiety and the need to support the "whole human, " including both physical and mental health.
Corporate Travel Education
Her core mission is designing and delivering high-impact educational programs and content to help corporate travel managers succeed and lead best-in-class travel programs.
Future of Business Travel
Analyzes how distributed workforces are changing travel patterns, creating new types of internal travel and travelers who require different support and education.

Media Appearances

Jen has no verified media appearances

Work History

7-2021
Senior Director, Content Solutions and Conferences at BTN Group
9-2019 - 7-2021
Director, Content Solutions and Conferences at BTN Group
3-2018 - 9-2019
Manager, Global Education at ACTE Association of Corporate Travel Executives
3-2017 - 3-2018
Education Specialist at ACTE Association of Corporate Travel Executives
Promise Presenter/Consultant at Sandy Hook Promise

Education

Bachelor of Science (B.S.) from Elizabethtown College

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York, New York, United States Job Level : Senior Designation : Senior Director, Content Solutions and Conferences at BTN Group
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Insights For Selling To Jen

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jen is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Jen

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jen move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Jen take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Jen

Personality Compatibility


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