Jen Schwartz

Pioneer
DISC Type : DIS

Senior Director, Brand Partnerships at NowThis

San Francisco, California, United States

Overview

Jen is a Senior Director of Brand Partnerships at NowThis, specializing in digital strategy and content marketing for Fortune 500 clients. She excels at creating award-winning branded consumer experiences that leverage data and social media to achieve brand results. Jen holds a BA from the University of Wisconsin-Madison.

Jens professional focus is on forging powerful connections between brands and culture. She has a strong background in the music and media industry, previously driving partnerships at UPROXX STUDIOS and Warner Music Experience, connecting major brands with music lovers and cultural moments.

She led a team at UPROXX that won a 2019 OMMA Award for their immersive AdventureRX campaign with Toyota.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Branded Content
Her career focuses on developing award-winning branded experiences, including successful campaigns with Zillow, T-Pain, and Toyota that gained industry recognition.
Music Marketing
Previously represented Warner Music Group’s music videos on YouTube, connecting brands with engaged music lovers and cultural conversations.
Digital Strategy
Described as a strategic thinker skilled in digital strategy, using data and social best practices to deliver positive brand results.

Media Appearances

Jen has no verified media appearances

Work History

11-2025
Senior Director, Brand Partnerships at NowThis
4-2024 - 10-2025
Senior Director, Brand Partnerships at UPROXX STUDIOS
2-2023 - 4-2024
Senior Director of Brand Partnerships, Bay Area + Pacific Northwest at Warner Music Experience
10-2022 - 4-2023
Director of Brand Partnerships, Bay Area + Pacific Northwest at Warner Music Experience
12-2019 - 10-2022
Director, Brand Partnerships Midwest at Uproxx Media

Education

2003 - 2007
BA from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Francisco, California, United States Job Level : Senior Designation : Senior Director, Brand Partnerships at NowThis
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Insights For Selling To Jen

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jen is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jen

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jen move?

  • They are generally fast movers and can take quick decisions
  • Can Jen take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jen

Personality Compatibility


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