Jenisha Shah in

Jenisha Shah

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Growth Consultant at Part Time & Freelancing
📍 Mumbai, Maharashtra, India

Jenisha is a social commerce expert, currently serving as Director of Product at MomentIQ. She was instrumental in her previous role at BetterAlt, where she led the TikTok Shop from its inception to over $50 million in GMV. She holds a Masters degree from UCL and specializes in international expansion for brands.

Outside of her professional life, Jenisha embraces new experiences and challenges, having traveled and established a home across the USA while launching a new brand in the market. This journey highlights her adaptability and adventurous spirit, enjoying meeting new people and navigating unfamiliar environments.

She was a key founding team member who built the US presence for an Indian-origin Ayurveda brand, BetterAlt, from zero.

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Experience
6 Years
Current Role
Growth Consultant
Job Level
Middle
Location
Mumbai, Maharashtra, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jenisha cares about

TikTok Shop Growth
As the former Head of TikTok Shop for BetterAlt and now Director of Product at MomentIQ, her career is centered on scaling brands on the platform.
Social Commerce Strategy
Her expertise lies in leveraging social platforms for e-commerce, focusing on strategies that go beyond simple affiliate marketing to drive significant revenue.
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Career

Work history

12-2025
Growth Consultant
Part Time & Freelancing
3-2024 - 12-2025
Founders office
BetterAlt
9-2023 - 1-2024
Analyst
Kanso Design
7-2023 - 10-2023
Generalist Intern
Oxford Summer Courses
3-2023 - 7-2023
Consultant Team Lead
Blue Skies Space
In the press

Media appearances

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Education
9-2022 - 9-2023
Master's degree
UCL
2017 - 2021
Bachelor's in Pharmacy
Mumbai Educational Trust, MET League of Colleges
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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