Jenna Thornton

Enthusiast
DISC Type : i

Head of PR, North American Brands at Kraft Heinz

New York, New York, United States

Overview

Jenna Thornton is the Head of PR for North American Brands at Kraft Heinz, specializing in integrated communications, brand strategy, and executive visibility. People who have worked with her describe her as enthusiastic, hardworking, and strategic. She is a graduate of Miami University and previously directed communications at KIND Snacks.

She was recently honored as a member of PRWeeks 40 Under 40 class of 2025.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Creative Brand PR
Leads award-winning, creative campaigns for iconic brands, creating culturally relevant moments that drive business results and generate significant media attention.
Food & Beverage Industry
Has dedicated her career to building communications for beloved CPG brands, including Kraft Heinz, KIND Snacks, OREO, and Chobani.
Team Leadership
Passionate about building and mentoring her brand PR team, frequently celebrating her colleagues' successes and actively hiring new talent.

Media Appearances

Jenna has no verified media appearances

Work History

12-2025
Head of PR, North American Brands at Kraft Heinz
3-2022 - 12-2025
Director of External Communications & PR, North American Brands at Kraft Heinz
5-2021 - 3-2022
Director of External Communications & PR, U.S. Brands at Kraft Heinz
10-2020 - 5-2021
Director, Integrated Communications at KIND
2-2019 - 10-2020
Senior Manager, Integrated Communications at KIND

Education

2008 - 2012
Bachelor from Miami University

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of PR, North American Brands at Kraft Heinz
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Insights For Selling To Jenna

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenna is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Jenna

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Jenna move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Jenna take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Jenna

Personality Compatibility


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