Jenni Baker in

Jenni Baker

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Senior Editor - Branded Content at The Drum
📍 London, England, United Kingdom

Jenni is the Senior Editor for Branded Content at The Drum, where she leads content strategy and develops partnerships with major brands like Google, Amazon Ads, and Adobe. Described by colleagues as "multi-talented" and "diligent, " she specializes in making complex ideas in marketing and technology accessible. She holds a 2: 1 from Northumbria University.

Outside of her editorial role, Jenni shows an interest in the intersection of sports and marketing, having moderated a panel on the topic. She also enjoys exploring new technologies and creative formats, sharing her experiences from events like CES in Las Vegas.

She once served as a referee for a marketing panel at London Stadium focused on soccer.

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Experience
17 Years
Current Role
Senior Editor - Branded Content
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jenni cares about

Branded Storytelling
Her primary role involves helping major brands tell compelling stories that merge creativity, technology, and marketing.
Advertising Measurement
She has recently written about how AI is reshaping advertising measurement and effectiveness, interviewing key figures from Google on the topic.
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Career

Work history

3-2023
Senior Editor - Branded Content
The Drum
5-2021 - 3-2023
Assistant Editor - Features, Reports & Research
The Drum
7-2020 - 6-2021
Freelance Journalist
The Drum
10-2013 - 6-2021
Public Relations Consultant
KLPR
4-2018 - 12-2019
Contributing Editor, Festival Intelligence
Festival of Media
In the press

Media appearances

Jenni Baker - Senior Editor - Branded Content at The Drum. Featured in Native Advertising Institute
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Jenni Baker - Senior Editor - Branded Content at The Drum. Featured in The Org
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Education
2007 - 2010
2:1
Northumbria University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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