Jenni Baker
Enthusiast · DISC type iJenni is the Senior Editor for Branded Content at The Drum, where she leads content strategy and develops partnerships with major brands like Google, Amazon Ads, and Adobe. Described by colleagues as "multi-talented" and "diligent, " she specializes in making complex ideas in marketing and technology accessible. She holds a 2: 1 from Northumbria University.
Outside of her editorial role, Jenni shows an interest in the intersection of sports and marketing, having moderated a panel on the topic. She also enjoys exploring new technologies and creative formats, sharing her experiences from events like CES in Las Vegas.
She once served as a referee for a marketing panel at London Stadium focused on soccer.
Read the full overview →How Jenni shows up
They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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