Jenni Baker

Enthusiast
DISC Type : i

Senior Editor - Branded Content at The Drum

London, England, United Kingdom

Overview

Jenni is the Senior Editor for Branded Content at The Drum, where she leads content strategy and develops partnerships with major brands like Google, Amazon Ads, and Adobe. Described by colleagues as "multi-talented" and "diligent, " she specializes in making complex ideas in marketing and technology accessible. She holds a 2: 1 from Northumbria University.

Outside of her editorial role, Jenni shows an interest in the intersection of sports and marketing, having moderated a panel on the topic. She also enjoys exploring new technologies and creative formats, sharing her experiences from events like CES in Las Vegas.

She once served as a referee for a marketing panel at London Stadium focused on soccer.

Personality Overview

Optimistic

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Branded Storytelling
Her primary role involves helping major brands tell compelling stories that merge creativity, technology, and marketing.
Advertising Measurement
She has recently written about how AI is reshaping advertising measurement and effectiveness, interviewing key figures from Google on the topic.
Innovative Content
Passionate about pioneering dynamic formats, she was involved in creating a game show for advertisers called ‘Advertisers, have we got news for you? ’.

Media Appearances

Jenni Baker - Senior Editor - Branded Content at The Drum. Featured in Native Advertising Institute

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Jenni Baker - Senior Editor - Branded Content at The Drum. Featured in The Org

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Work History

3-2023
Senior Editor - Branded Content at The Drum
5-2021 - 3-2023
Assistant Editor - Features, Reports & Research at The Drum
7-2020 - 6-2021
Freelance Journalist at The Drum
10-2013 - 6-2021
Public Relations Consultant at KLPR
4-2018 - 12-2019
Contributing Editor, Festival Intelligence at Festival of Media

Education

2007 - 2010
2:1 from Northumbria University

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : N/A Designation : Senior Editor - Branded Content at The Drum
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Insights For Selling To Jenni

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenni is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Jenni

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Jenni move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Jenni take some risk or not?

  • They can take some low-probability risks if needed.

You And Jenni

Personality Compatibility


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