Jenni Salmela is the Packaging Design Manager at Paulig Group, where she leads creative ideation and manages the design process for the entire coffee and drinks portfolio. With a background in Design Management, she is focused on developing the design language and systems for Pauligs iconic packaging.
Jenni is passionately interested in aesthetics and consumer experiences. Her personal interests include exploring the future of food, as shown by her engagement with topics like lab-grown meat, and she is a vocal advocate for fighting climate change, particularly for the future of the coffee industry.
She shows a keen interest in forward-thinking food innovations like laboratory-grown meat.
Read the full overview →They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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