Jenni Salmela in

Jenni Salmela

Go-getter · DISC type d
Packaging Design Manager at Paulig Group
📍 Helsinki, Uusimaa, Finland

Jenni Salmela is the Packaging Design Manager at Paulig Group, where she leads creative ideation and manages the design process for the entire coffee and drinks portfolio. With a background in Design Management, she is focused on developing the design language and systems for Pauligs iconic packaging.

Jenni is passionately interested in aesthetics and consumer experiences. Her personal interests include exploring the future of food, as shown by her engagement with topics like lab-grown meat, and she is a vocal advocate for fighting climate change, particularly for the future of the coffee industry.

She shows a keen interest in forward-thinking food innovations like laboratory-grown meat.

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Experience
28 Years
Current Role
Packaging Design Manager
Job Level
Middle
Location
Helsinki, Uusimaa, Finland
Personality Overview

How Jenni shows up

Decisive
Vision Oriented
Self-Confident

They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Priorities

Topics Jenni cares about

Packaging & Branding
Leads the packaging design and artwork management for Paulig's entire coffee and drinks portfolio, focusing on developing the brand's design language and visual identity.
Consumer Experience
States a passionate interest in consumer experiences and previously worked as a Concept Designer developing brand experiences in out-of-home environments.
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Career

Work history

11-2019
Packaging Design Manager
Paulig Group
8-2006 - 11-2019
Concept Designer
Paulig Group
6-2001 - 8-2006
Marketing Coordinator
Robert’s Coffee (Oy Contest Ab)
5-2000 - 8-2000
Myyjä, naisten vaatetus
Oy Stockmann Ab
6-1999 - 8-1999
Myyjä, naisten vaatetus
Oy Stockmann Ab
In the press

Media appearances

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Education
1999 - 2003
Medianomi
Evtek Muotoiluinstituutti
2011 - 2013
Markkinointiviestinnän erikoisammattitutkinto
Markkinointi-instituutti
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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