Jennifer Barnard

Examiner
DISC Type : cs

Content Strategist, Creative Development at GE Healthcare

Montgomery, Illinois, United States

Overview

Jennifer is a detail-oriented content strategist and branding specialist at GE Healthcare, focusing on B2B healthcare marketing. With a background in higher education communications at the University of Missouri, she excels in copywriting and brand strategy. Colleagues describe her as professional, creative, driven, and hard-working.

Jennifer is a passionate advocate for animal welfare, particularly rescue animals. She actively encourages others to adopt from shelters rather than purchasing from breeders, and often shares pictures of dogs on her social media.

She was an enthusiastic part of GE HealthCares launch as a standalone company, highlighting her engagement with major corporate milestones.

Personality Overview

Unexpressive

Status Quo Seeker

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Healthcare Storytelling
Her role at GE Healthcare involves creative development and guiding concepts for healthcare-focused visual storytelling and advertising campaigns.
B2B Marketing
Identifies herself as a B2B Healthcare Marketer, with expertise in creating content for both internal and external business audiences.
Animal Adoption
Actively promotes the "Adopt. Don't shop. " philosophy and shares content from animal welfare organizations like the ASPCA.

Media Appearances

Jennifer has no verified media appearances

Work History

8-2020
Content Strategist, Creative Development at GE Healthcare
4-2017 - 8-2020
Communication Specialist, Trulaske College of Business at University of Missouri-Columbia
8-2011 - 4-2017
Strategic Communications Associate I, College of Engineering at University of Missouri-Columbia
1-2009 - 8-2011
Editorial Design Coordinator at Lake Media
The Standard at Missouri State University at Part-time

Education

2015 - 2020
Master of Arts (M.A.) (ABT) from University of Missouri-Columbia
2004 - 2008
B.S. from Missouri State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Montgomery, Illinois, United States Job Level : Junior Designation : Content Strategist, Creative Development at GE Healthcare
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Jennifer

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Jennifer take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Jennifer

Personality Compatibility


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