Jennifer Farmer

Examiner
DISC Type : sc

IT Director (Secondment) at FOOTASYLUM

United Kingdom

Overview

Jen is the Interim IT Director at FOOTASYLUM, a role preceded by her leadership in data and digital portfolio. With a B. A. from Newcastle University and a Masters from University of Lancashire, she excels in strategic insight and operational discipline. Jen is recognized for her leadership and ability to build strong teams.

Jen is an advocate for women in Tech, actively working to challenge gender bias and support the next generation. She also appreciates collaborative projects, like childrens artwork for a cause, and has a keen interest in charitable initiatives.

People often call her a standout leader, impressive, and competent.

Personality Overview

Overcautious

Tough To Convince

Status Quo Seeker

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are always well-planned and adopt a systematic approach.

Topics They Care About

Data Strategy
She is leading the second phase of Footasylum’s Data Strategy and previously managed data and analytics platforms at Covéa Insurance.
Data Team Development
Jen built an incredible data team at Footasylum, focusing on hiring experienced individuals and mentoring juniors.
Women in Technology
She actively challenges gender bias and supports the next generation of women in Tech, using her position of influence.

Media Appearances

Jennifer has no verified media appearances

Work History

12-2025
IT Director (Secondment) at FOOTASYLUM
9-2024
Head of Data and Digital Portfolio at FOOTASYLUM
2-2021 - 10-2024
Head of Data at FOOTASYLUM
11-2019 - 1-2021
Senior Programme Manager - Data & Analytics Strategy at Pets at Home
10-2018 - 11-2019
Data & Analytics Programme Manager at Covéa Insurance

Education

2004 - 2007
B.A. from Newcastle University
2009 - 2011
Masters from University of Lancashire

More Information

Social Presence :

Prographics :

Exp : 18 Location : United Kingdom Job Level : Mid-senior Designation : IT Director (Secondment) at FOOTASYLUM
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Jennifer

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Jennifer take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Jennifer

Personality Compatibility


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