Jennifer Ferrier

Commander
DISC Type : D

Co-Founder of The Insiders North at The Insiders North

Leeds, England, United Kingdom

Overview

Jennifer is a marketing leader with over 20 years of experience on both agency and client sides, currently serving as Head of Growth at BOUTIQUE. She holds a Professional Postgraduate Diploma from Leeds Beckett University and is described by colleagues as energetic, knowledgeable, and a force to be reckoned with.

Jennifer channels her personal passion for home interiors and property directly into her professional life. She enjoys building communities and creating specialized forums for industry leaders to connect and share insights, demonstrating a seamless blend of her personal interests with her career.

She is the architect of BOUTIQUEs B@HOME offering and founded the Home Masters club, a dedicated community for leaders in the home and garden brand space.

Personality Overview

Decisive

Very Quick

Strong-Willed

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Home & Garden Brands
Her recent work and social posts are heavily focused on marketing for home and garden brands, including creating dedicated industry roundtables and events.
Brand Experiences
Her professional headline emphasizes "curating stand out experiences, " and her recent activity includes organizing conferences and events to connect brand leaders.
Community Building
She has a stated passion for building communities, which she put into practice by creating the "Home Masters club" for industry leaders to collaborate.

Media Appearances

Jennifer has no verified media appearances

Work History

10-2024
Co-Founder of The Insiders North at The Insiders North
5-2024
Head of Growth at BOUTIQUE
5-2022 - 5-2024
Head Of Marketing at BOUTIQUE
2-2021 - 4-2022
Board Level Client Services Director at Revolution Viewing
6-2017 - 2-2021
Client Services Director at CreativeRace

Education

2011 - 2012
PCG from Bradford University
2005 - 2007
Professional Postgraduate Diploma from Leeds Beckett University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Leeds, England, United Kingdom Job Level : Leadership Designation : Co-Founder of The Insiders North at The Insiders North
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jennifer

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They can take decisions very fast if you manage to convince them.
  • Can Jennifer take some risk or not?

  • The risks don’t matter much to them.

You And Jennifer

Personality Compatibility


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