Jennifer George

Trailblazer
DISC Type : DI

SVP, Communications at TAG - The Aspen Group

San Francisco Bay Area, United States

Overview

Jennifer George is a results-driven communications executive with over 20 years of experience at major brands like Shutterfly, Unilever, and Headspace. She specializes in brand positioning, media relations, and corporate reputation management, holding an MBA from Boston University. People who have worked with her describe her as brilliant, creative, and driven.

Outside of her executive role, Jennifer identifies as a mother and an ultrarunner. She recently relocated with her family to Abu Dhabi, sharing personal anecdotes about the experience, from discovering camel milk to navigating unsettling regional events with her young son.

Jennifer is a passionate ultrarunner, a hobby that demonstrates immense discipline and endurance.

Personality Overview

Values Relationships

Assertive

Persuasive

They are more likely to accept new and exciting technologies.  They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation.

Topics They Care About

Internal Communications
She believes internal communications is a critical, yet often underfunded, function for managing company narratives and preventing the spread of rumors.
Proactive Comms Strategy
She advocates for communications teams to proactively seek a seat at the leadership table rather than waiting for an invitation to contribute to key business decisions.
Brand Reputation
Her career has focused on crafting breakthrough campaigns and protecting corporate reputations for high-profile companies like Unilever, Shutterfly, and Headspace.

Media Appearances

Jennifer has no verified media appearances

Work History

4-2024
SVP, Communications at TAG - The Aspen Group
6-2020 - 6-2024
VP, Communications and Brand Strategy at Shutterfly, Inc.
4-2018 - 9-2020
Head of Global Communications + Public Relations at Headspace Inc.
5-2016 - 4-2018
Head of Communications (Prestige Beauty and Skincare) at Unilever Prestige
5-2013 - 5-2016
Director, Corporate Communications & PR at The Wonderful Company

Education

2011 - 2013
Master of Business Administration (MBA) from Boston University
2003 - 2004
Bachelor of Arts (B.A.) from Simmons University

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : SVP, Communications at TAG - The Aspen Group
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jennifer

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Jennifer take some risk or not?

  • If necessary, they will be ready to take risks.

You And Jennifer

Personality Compatibility


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