Jennifer Johnston

Enigma
DISC Type : CDI

Chief Marketing Officer at Risk Strategies Company

Doylestown, Pennsylvania, United States

Overview

Jennifer has no verified overview

Personality Overview

Fast Follower

Hard To Convince

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Jennifer has no verified topics they care about

Media Appearances

Jennifer has no verified media appearances

Work History

8-2020 - 9-2025
Chief Marketing Officer at Risk Strategies Company
8-2018 - 8-2020
Executive Vice President, Chief Marketing Officer at CopperPoint Insurance Companies
5-2008 - 8-2018
Senior Vice President and Chief Marketing Officer at PMA Companies, Old Republic Insurance Group
4-2004 - 4-2008
Vice President Marketing and Communications at Unisys
Senior Vice President Marketing and Business Development (uReach Technologies acquired by Sonos) at Sonos, Inc.

Education

1979 - 1982
Bachelor of Business Administration BBA from Bishop's University
Commerce MBA Residential Program for Executive Development from The University of British Columbia

More Information

Social Presence :

Prographics :

Exp : 21 Location : Doylestown, Pennsylvania, United States Job Level : Leadership Designation : Chief Marketing Officer at Risk Strategies Company
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jennifer

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Jennifer take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Jennifer

Personality Compatibility


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