Jennifer Jordan-Saifi, M.V.O., MBA

Jennifer Jordan-Saifi is the CEO of the Sustainable Markets Initiative (SMI), an organization she helped establish that mobilizes over 250 global CEOs to embed sustainability into value creation. Her career, which began in humanitarian aid and diplomacy, has been consistently underpinned by a focus on sustainability. She holds an MBA from the University of Ottawa.

Her professional mission is deeply personal, stemming from a lifelong passion for conservation and human empowerment. She is an admirer of global conservation leaders like Dr. Jane Goodall and Sir David Attenborough, and she encourages young people to follow their passions to find their place in the world.

Interesting fact: Meeting Dr. Jane Goodall when she was 14 years old inspired her lifelong journey to become a steward for nature, people, and the planet.