Jennifer Jordan-Saifi, M.V.O., MBA

Inquirer
DISC Type : dc

Chief Executive Officer at The Sustainable Markets Initiative

Lyne, England, United Kingdom

Overview

Jennifer Jordan-Saifi is the CEO of the Sustainable Markets Initiative (SMI), an organization she helped establish that mobilizes over 250 global CEOs to embed sustainability into value creation. Her career, which began in humanitarian aid and diplomacy, has been consistently underpinned by a focus on sustainability. She holds an MBA from the University of Ottawa.

Her professional mission is deeply personal, stemming from a lifelong passion for conservation and human empowerment. She is an admirer of global conservation leaders like Dr. Jane Goodall and Sir David Attenborough, and she encourages young people to follow their passions to find their place in the world.

Interesting fact: Meeting Dr. Jane Goodall when she was 14 years old inspired her lifelong journey to become a steward for nature, people, and the planet.

Personality Overview

Judgemental

ROI Conscious

Upfront

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Climate as Growth
Consistently frames the sustainable transition not as a cost, but as the "growth story of our time, " emphasizing the economic opportunities in green technology and renewable energy.
Private Sector Diplomacy
Focuses on bringing CEOs to the table with world leaders at major forums like COP and the G20 to align private sector action with public policy.
Nature Conservation
Admires global conservation leaders and helped develop the Terra Carta, a mandate that puts Nature at the heart of business, inspired by the Magna Carta.

Media Appearances

Jennifer has no verified media appearances

Work History

3-2023
Chief Executive Officer at The Sustainable Markets Initiative
8-2018 - 6-2023
Assistant Private Secretary to The King (Commonwealth and Sustainability) at The Royal Household
8-2016 - 8-2018
Deputy Director United Nations Policy (General Assembly, and ECOSOC) at Global Affairs Canada | Affaires mondiales Canada
8-2015 - 8-2016
Senior Advisor - Public Service Innovation and Modernization at Global Affairs Canada | Affaires mondiales Canada
6-2015
Founder at Awesome Eh

Education

Master of Business Administration - MBA from Telfer School of Management at the University of Ottawa
2011 - 2014
Master of Business Administration (MBA) from University of Ottawa / Université d'Ottawa

More Information

Social Presence :

Prographics :

Exp : 24 Location : Lyne, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at The Sustainable Markets Initiative
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Jennifer

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • Their decision making speed is somewhere in the middle.
  • Can Jennifer take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Jennifer

Personality Compatibility


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