Jennifer Layton

Commander
DISC Type : D

Chief Marketing Officer at Hillwood

United States

Overview

Jennifer has no verified overview

Personality Overview

Strong-Willed

Decisive

Very Quick

They like to be in a position where they can control the conversation and terms.  They like to act fast and expect others to do the same. They are not focused on building rapport and relationships.

Topics They Care About

Jennifer has no verified topics they care about

Media Appearances

Jennifer has no verified media appearances

Work History

1-2021
Chief Marketing Officer at Hillwood
12-2018 - 1-2021
Senior Vice President, Marketing and Communications at Hillwood
9-2016
Exploring marketing/communications advancements & community service at Go Big Brand
3-2012 - 9-2016
Marketing Director at EDGE Realty Capital Markets
4-2011 - 3-2012
Director of Marketing at Berkadia

Education

1993 - 1997
B.S. from Texas Christian University

More Information

Social Presence :

Prographics :

Exp : 17 Location : United States Job Level : Leadership Designation : Chief Marketing Officer at Hillwood
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jennifer

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They can take decisions very fast if you manage to convince them.
  • Can Jennifer take some risk or not?

  • The risks don’t matter much to them.

You And Jennifer

Personality Compatibility


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