Jennifer MacLennan

Observer
DISC Type : ci

Outreach & Fund Development Manager at deCoste Performing Arts Centre

Scotsburn, Nova Scotia, Canada

Overview

Jennifer is the Outreach and Fund Development Manager at the deCoste Performing Arts Centre, with deep experience in marketing from her time at Scotsburn Dairy Group. A graduate of St. Francis Xavier University, she is focused on community engagement and making the arts accessible to a wider audience.

She lives by a philosophy of positivity, inspired by the motto "Just Keep Swimming. " Jennifer is deeply proud of her daughters efforts to raise funds for Alzheimers research, a cause close to her family after losing her grandfather to the disease. She also grew up in Pictou County.

Unique fact: Jennifer is the author of "100 Years of Scotsburn~A Century of Growth and Innovation, " a book detailing the history of her former employer.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Community Arts Access
Leads outreach programs at the deCoste Centre to make live performances more accessible for seniors, the visually impaired, and others in the community.
Fund Development
Her current role focuses on fundraising and development for a non-profit performing arts centre, including a major facility expansion project.
Brand Marketing
Has extensive experience in marketing coordination and management, developing packaging, promotional materials, and newsletters for a major dairy company.

Media Appearances

Jennifer has no verified media appearances

Work History

1-2025
Outreach & Fund Development Manager at deCoste Performing Arts Centre
4-2018 - 3-2025
Marketing Manager at deCoste Performing Arts Centre
3-1994 - 10-2017
Marketing Coordinator at Scotsburn Dairy Group-Agropur/ Dairy-Ice Cream Company
4-1993 - 2-1994
Bookkeeper at Mack Restaurant Equipment & Supplies
5-1990 - 8-1992
Receptionist/Bookkeeper at Gerald Battist Trucking Ltd.

Education

1989 - 1993
Bachelor of Business Administration (BBA) from St. Francis Xavier University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Scotsburn, Nova Scotia, Canada Job Level : N/A Designation : Outreach & Fund Development Manager at deCoste Performing Arts Centre
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Jennifer

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jennifer take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Jennifer

Personality Compatibility


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