Jennifer Robbins in

Jennifer Robbins

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Associate Manager, Retail Marketing at General Mills
📍 Waynesville, Ohio, United States

Jennifer Robbins is an accomplished retail marketing professional, currently serving as an Associate Manager at General Mills. Her expertise lies in developing and executing omnichannel campaigns for major CPG brands like Hormel Foods and Tyson Foods with leading retailers. She holds a Bachelor of Business Administration from Ohio University.

Jennifer has a keen interest in the strategies of major consumer goods companies, following industry leaders like Procter & Gamble and Johnson & Johnson to stay informed on market trends and innovations.

During her time at IN Connected Marketing, she successfully managed an $8 million budget for Tyson Foods marketing programs at Kroger.

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Experience
24 Years
Current Role
Associate Manager, Retail Marketing
Job Level
Middle
Location
Waynesville, Ohio, United States
Personality Overview

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Priorities

Topics Jennifer cares about

Retailer Marketing Strategy
Her career is centered on creating marketing strategies for major retailers like Kroger, Albertsons, H-E-B, and Publix across various CPG brands.
Omnichannel Campaigns
She has extensive experience designing and executing integrated campaigns that combine e-commerce, shopper marketing, and digital activations to create a seamless customer journey.
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Career

Work history

2-2026
Associate Manager, Retail Marketing
General Mills
8-2021 - 11-2025
E-commerce & Digital Marketing Manager
Hormel Foods
12-2019 - 8-2021
Account Supervisor
Arc Worldwide
3-2016 - 12-2019
Senior Account Executive
IN Connected Marketing
7-2015 - 6-2016
Marketing Manager
Luxottica
In the press

Media appearances

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Education
Bachelor of Business Administration (BBA)
Ohio University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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