Jennifer Robbins

Enthusiast
DISC Type : i

Associate Manager, Retail Marketing at General Mills

Waynesville, Ohio, United States

Overview

Jennifer Robbins is an accomplished retail marketing professional, currently serving as an Associate Manager at General Mills. Her expertise lies in developing and executing omnichannel campaigns for major CPG brands like Hormel Foods and Tyson Foods with leading retailers. She holds a Bachelor of Business Administration from Ohio University.

Jennifer has a keen interest in the strategies of major consumer goods companies, following industry leaders like Procter & Gamble and Johnson & Johnson to stay informed on market trends and innovations.

During her time at IN Connected Marketing, she successfully managed an $8 million budget for Tyson Foods marketing programs at Kroger.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Retailer Marketing Strategy
Her career is centered on creating marketing strategies for major retailers like Kroger, Albertsons, H-E-B, and Publix across various CPG brands.
Omnichannel Campaigns
She has extensive experience designing and executing integrated campaigns that combine e-commerce, shopper marketing, and digital activations to create a seamless customer journey.
CPG Brand Growth
Jennifer has a proven track record of planning and executing large-scale campaigns for brands like Hormel and General Mills to deliver measurable growth.

Media Appearances

Jennifer has no verified media appearances

Work History

2-2026
Associate Manager, Retail Marketing at General Mills
8-2021 - 11-2025
E-commerce & Digital Marketing Manager at Hormel Foods
12-2019 - 8-2021
Account Supervisor at Arc Worldwide
3-2016 - 12-2019
Senior Account Executive at IN Connected Marketing
7-2015 - 6-2016
Marketing Manager at Luxottica

Education

Bachelor of Business Administration (BBA) from Ohio University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Waynesville, Ohio, United States Job Level : Middle Designation : Associate Manager, Retail Marketing at General Mills
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Jennifer

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Jennifer take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Jennifer

Personality Compatibility


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