Jennifer Wang in

Jennifer Wang

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VP, Marketing at 2X
📍 United States

Jennifer is the founder of Cozy Little Universe and was formerly on the founding team at 2X, where she scaled the company from 5 to 1, 200+ people. A Duke University graduate, she is recognized for being creative and innovative, with deep expertise in building B2B marketing and content functions from the ground up.

She is passionate about intentional travel and meaningful exploration, which led her to create reflective tools and story-driven experiences. Jennifer is now focused on designing narrative systems and reflect tech to help people navigate the unknown with more clarity and purpose.

She randomly said yes to joining the startup 2X while traveling around Southeast Asia.

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Experience
19 Years
Current Role
VP, Marketing
Location
United States
Personality Overview

How Jennifer shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jennifer cares about

Scaling Startups
Was part of the founding team at 2X, helping to grow the company's story, systems, and culture from 5 to over 1, 200 employees globally.
B2B Content Strategy
Built and led a 60+ member Content Marketing Center of Excellence at 2X, designing full-funnel strategies for over 50 global B2B clients.
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Career

Work history

6-2023 - 7-2025
VP, Marketing
2X
6-2020 - 5-2023
Principal, Content Strategy & Operations
2X
2-2019 - 5-2020
Content Operations Lead
2X
5-2017 - 1-2019
Content Strategist
2X
2-2016 - 4-2017
Senior Content Strategist & Editor
UMAI Restaurant Software
In the press

Media appearances

Q&A: Jennifer Wang of 2X. Featured in Jmac | PR
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Education
2000 - 2004
Bachelor’s Degree
Duke University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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