Jennifer Weeks serves as the President of InsideOut Insights, a qualitative marketing research firm that utilizes innovative methodologies to uncover consumer truths. Her professional background includes experience as a Senior Moderator at Harris Interactive, and she holds a Bachelor of Arts from Franklin & Marshall College.
Jennifer has demonstrated a strong interest in how major societal shifts impact communities, particularly in the realm of education. She has explored the effects of remote learning on K-5 teachers and parents to help guide schools in their strategic planning for the future.
Her firm recently conducted a study on post-COVID cleanliness standards to provide actionable guidance for stores as they reopened.