Jennifer Wittig MBA, CHRL, CTDP

Go-getter
DISC Type : d

Board Member at Ivey Alumni Network Toronto - Executive Committee

Toronto, Ontario, Canada

Overview

Jennifer Wittig is the Founder & Managing Principal at Cognivity, a consultancy focused on Canadian SMB success through strategy, organizational development, and technology. She leverages a successful career in global Fortune 500 technology and investment management.

She is a Board Member of the Ivey Alumni Network Toronto - Executive Committee and holds an MBA from Ivey Business School. She is also a nominee for the RBC Canadian Woman Entrepreneur Award.

Jennifer recently joined agentiivs You. Scaled 2026 AI Accelerator program, highlighting her commitment to AI in business.

Personality Overview

Fast-Paced

Challenger

Self-Confident

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

SMB Growth Strategies
As Founder & Managing Principal of Cognivity, Jennifer focuses on helping Canadian small and mid-sized businesses scale and overcome common challenges.
Talent & Transformation
Jennifer has held significant roles as a Global Talent & Transformation Leader, including VP Talent and Business Operations at RBCx, demonstrating expertise in people and organizational development.
AI in Business
Her company, Cognivity, was selected for agentiiv's You. Scaled 2026 AI Accelerator program, indicating a strong interest in leveraging AI for business transformation.

Media Appearances

Jennifer has no verified media appearances

Work History

4-2025
Board Member at Ivey Alumni Network Toronto - Executive Committee
10-2022
Founder & Managing Principal at Cognivity
10-2021 - 10-2022
VP Talent and Business Operations at RBCx
7-2020 - 8-2021
Vice President, Human Resources at Onex
11-2016 - 10-2019
Chief Human Resources Officer at Echelon Wealth Partners

Education

1-2023 - 10-2024
Master of Business Administration - MBA from Ivey Business School at Western University
Bachelor of Arts - BA from University of Toronto - Woodsworth College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Board Member at Ivey Alumni Network Toronto - Executive Committee
URL has been copied!

Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jennifer

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jennifer take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jennifer

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.