Jennifer Yarber

Initiator
DISC Type : Di

Vice President, Marketing, Design Group at Emerald

Alpharetta, Georgia, United States

Overview

Jennifer has no verified overview

Personality Overview

Friendly Challenger

Conviction Driven

Risk-Accepting

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Jennifer has no verified topics they care about

Media Appearances

Jennifer has no verified media appearances

Work History

1-2025
Vice President, Marketing, Design Group at Emerald
4-2022
Senior Marketing Director at Emerald
5-2016 - 3-2022
Marketing Director, Design Group at Emerald
8-2013 - 5-2016
Director, Senate Press Office at Georgia General Assembly
1-2013 - 8-2013
Interim Director, Senate Press Office at Georgia General Assembly

Education

Master of Arts from Kennesaw State University
Bachelor of Arts from University of Iowa

More Information

Social Presence :

Prographics :

Exp : 18 Location : Alpharetta, Georgia, United States Job Level : Senior Designation : Vice President, Marketing, Design Group at Emerald
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Insights For Selling To Jennifer

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jennifer

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Jennifer move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Jennifer take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Jennifer

Personality Compatibility


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