Jenny Khmel

Doer
DISC Type : sd

Director of Urban K ltd at Sportwwear Consultant

Nottingham, England, United Kingdom

Overview

Jenny Khmel is a sportswear consultant with over 25 years of experience in global category and brand management at companies like ONeill, Superdry, Speedo, and Nike. She specializes in product strategy, design, and development for sports apparel. Colleagues describe her as a creative, technical, and knowledgeable expert in her field.

Outside of her primary roles, Jenny shows a keen interest in the practical application and performance of sportswear, even commenting on the technical gear of professional athletes. She is also an advocate for personal cybersecurity, sharing information to help others protect themselves from online fraud.

She has transitioned her corporate expertise to freelance consulting, where she focuses on designing products that promote body confidence, including injury prevention bras.

Personality Overview

Long-term Focused

Fast-paced

Strategic Planner

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Women's Sportswear
Her recent career focuses on women's performance apparel, including specialized products like injury prevention bras and designs that promote body confidence.
Product Strategy
A core theme of her 25-year career, involving full responsibility for global product direction, line-planning, development, sourcing, and pricing at major brands.
Startup Mentoring
Her current consultancy role involves leading and supporting start-up brands with brand strategy for both B2C and B2B models.

Media Appearances

Jenny has no verified media appearances

Work History

1-2021
Director of Urban K ltd at Sportwwear Consultant
2-2019
Head of Product: Women’s Category at O'Neill
8-2015 - 11-2018
Head of Sport Category Management at Superdry
10-2005 - 5-2015
Global Category Manager at Speedo International
9-2001 - 11-2005
Product Line Manager at Nike

Education

Education details unavailable from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 23 Location : Nottingham, England, United Kingdom Job Level : Mid-senior Designation : Director of Urban K ltd at Sportwwear Consultant
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Insights For Selling To Jenny

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jenny is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jenny

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jenny move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jenny take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jenny

Personality Compatibility


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